Sports Assets Management
In order to promote the innovation and development of sports assets management, Juss Sports continues to implement the investment layout and existing assets management of new technologies, new models and new formats, bringing out the synergy effect and scale effect of industrial development revolving around the operating assets such as venues, office buildings, hotels, as well as sports industry funds. Previously, Juss Sports, collaborating with Juss Investment Management Co, strategically invested in Great Sports Ltd. Co., to build a platform for the integrated development of Shanghai sports IP cultivation and content publicity. In the meantime, Juss Sports manages hotel assets such New East Asia Hotel to optimize asset relationships and business structures so as to maintain and elevate the value of state-owned assets. Through sports investment and assets management, it aims to gradually build Juss Sports into a platform that undertakes sports asset resources and a supporting engine to integrate industry and finance.
Shanghai Juss Sports Assets Management Co.,Ltd
Shanghai Juss Sports Assets Management Co., Ltd was founded in 1994 with registered capital of 1.25 billion yuan. It is a wholly-owned subsidiary of Shanghai Juss Sports Development(Group) Co., Ltd. It partially owns Shanghai Stadium and has controlled ownership of more than ten sports culture, property management, and hotel service companies. In recent years, the company, adhering to the operations strategy of“relying on sports, integrating industry and finance”, has been deepening reforms in an all-round way and gradually building a new pattern of operation and management composed of one core platform, two basic sections, and two key development directions. The sports assets management platform, with the company headquarters as the main body, focuses on sports assets management, cultural and sports project investment consulting services, and other main businesses. The key point is to optimize asset structures and improve investment layouts. The platform explores and perfects the assets management operations mode that adapts to the development of China's modern sports industry. The sports real estate leasing section, which mainly relies on Shanghai Asia Real Estate Development Co., Ltd., manages leases of approximately 22,000 square meters of office buildings, commercial shops, and apartments in Nandan East Road and Pengpu Linfen areas, maintaining a steady increase in operating income. The sports tourism hotel section owns the Shanghai International Tennis Center, Shanghai Stadium Hotel, New East Asia Hotel, and other distinctive hotels. It has participated in providing supporting services and facilities for major international and domestic sports events and facilitating the reception of major municipal events to create a well-known service brand in Shanghai that has distinctive sports specialties. The Sports Fitness Club utilizes the 23,000 square meters of sports venues and supporting facilities and equipment resources of the Shanghai East Asia Jiubo Fitness Club to assist with the construction of a healthy China through diversified modes of operations. It provides city residents with high-quality sports training and fitness services. The sports service platform, which mainly relies on Shanghai Jiuyue Sports Service Co., Ltd., widely influences all kinds of local sports venues and events in Shanghai through its own sports venues and events, so as to build a comprehensive platform for services relevant to sports.